PSA: Talk. They Hear You.

📊 Studies show parents are the leading influence on their child’s decisions about alcohol.

Watch this "Talk. They Hear You." PSA to see how parents can use everyday moments as an opportunity to talk about underage drinking.

“The newest PSA for SAMHSA’s “Talk. They Hear You.” is set on a school basketball court where 12- to 13-year old boys are playing a Saturday morning game.

The parents (Bill and Diane), arrive after the game is underway, and sit down with other parents in the stands. Each parent is engaged in conversation with other parents as the two “Dads” (Bill and Rick) engage in a discussion that leads to Bill’s recognition that he needs to talk with his own son about alcohol use. “

For more information, visit https://www.samhsa.gov/underage-drinking